Rather than immediately building the requested webshop, we spent three weeks embedded in their operation. We discovered the real problems weren't just in order collection:

• Sales representatives were spending 70% of their time on data entry rather than customer relationships
• Inventory discrepancies caused frequent overselling and emergency substitutions
• Pricing inconsistencies led to customer frustration and margin erosion
• Management lacked visibility into real-time sales and stock positions

Our analysis revealed that a standalone webshop would solve only 15% of their operational friction. The greater opportunity lay in creating an integrated operational backbone that would transform their entire workflow.

We mapped every touchpoint in the order-to-delivery process and designed a system architecture that eliminated redundant steps:

1. Sales Management Hub: Custom-built interface for sales representatives with integrated pricing rules and order modification capabilities

2. Inventory Control Center: Real-time stock management system with batch tracking and automatic depletion

3. Business Intelligence Dashboard: Live monitoring of critical metrics with customizable alerts

4. Native Customer Platform: Mobile-responsive B2B ordering system with customer-specific pricing

Unlike generic ERPs, we built specialized logic for flower wholesaling:

• Product specifications that accounted for stem length, bloom stage, and country of origin

• Batch management that prioritized inventory based on remaining shelf life

• Custom pricing tiers that maintained relationships with longstanding customers

We developed the platform through four-week sprints, with the client testing functioning prototypes at each stage:

• The inventory module came first, establishing the data foundation

• Sales tools followed, transforming how representatives interacted with customers

• The customer-facing platform was built last, ensuring perfect alignment with backend systems

Each iteration was refined based on actual user feedback from staff and select customers, ensuring the final solution matched their practical workflows.

The completed platform launched with comprehensive training and a phased rollout:

1. Internal team adoption (2 weeks)

2. Top 20 customer onboarding (4 weeks)

3. Full customer base migration (3 months)

This measured approach ensured system stability while maintaining business continuity.